Companies
Most consumers think the experience a company provides is as important as its product or services, and consumers expect brands to understand their unique needs. Customer Intelligence enables relevant, personalized conversations and experiences that build trust.
Tate Olinghouse, Chief Revenue Officer at Acxiom, joins CI Conversations host Jen Sain to discuss how brands can strategically leverage Customer Intelligence data to drive their business in to the future. Acxiom has identified four pillars essential to that strategy:
• Knowing who your customers and prospects are
• Presenting offers that matter to customers in a channel that they prefer
• Leveraging data to create intelligence that enables both of these
• Instituting operations and support for customers
